Minnesota Flexible Corporation Purchases Wisconsin’s General Rubber Company

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December 27, 2013

Ron Sonntag
Ron Sonntag Public Relations, Inc.
9406 N. 107th St.
Milwaukee, WI  53224
414-354-0200 x102
ron@rspr.com

St. Paul, MN – Minnesota Flexible Corporation (MFC ), of St. Paul, Minn., a leading fabricator of industrial hose, fittings, and formed tube assemblies, has announced its acquisition of General Rubber Company (GRC) of New Berlin, Wis. a distributor of hoses and accessories for hydraulic, air, water, welding, refrigeration, and other equipment.

In making the announcement, MFC President Will Stewart said that his company had been looking for a way to enter the Wisconsin industrial market but needed the right opportunity.  When he heard that General Rubber Company might be on the market, he contacted the owner, Jack Kacsur of Brookfield, who indicated he was on the verge of retiring. The sale and terms were then put into writing, and the deal was consummated.

In addition to GRC’s New Berlin headquarters office, fabrication shop, and warehouse, the sale also includes General Rubber Company’s office, fabrication shop, and warehouse in Appleton that serves Green Bay and the Fox River Valley.  Prior to moving to its expanded location in New Berlin four years ago, General Rubber Company had been located in the same Milwaukee downtown location for 50 years.

Stewart said that the location of General Rubber Company was an ideal fit for MFC.  “We have been looking for an avenue to penetrate the eastern Wisconsin market for several years.  We feel our product offerings will be an excellent fit for that marketplace,” he added.

Based in St. Paul, MFC services OEM, reseller, and MRO customers in most industrial markets.  Stewart said his company prides itself on delivering quality products at competitive prices and providing exceptional customer service.

“We are committed to working with our customers on designing the right products for their applications, producing products that meet their quality expectations, and servicing them throughout the process.”

MFC also has offices in Grand Rapids, MN; Galesburg, IL; and Peoria, IL.  Its St. Paul headquarters is at 803 Transfer Road, St. Paul, MN 55114; phone (651) 645-7522 or (800) 351-9069.  Fax number is (651) 645-8259, and its website address for information is www.mfchose.com.

General Rubber Company has been serving industry throughout Wisconsin since 1926 and has been certified ISO 9001:2008.    Its New Berlin address is 16988 W. Victor Rd., New Berlin, WI 53151, and its Appleton address is 2310 W. College Ave., Appleton, WI 54914.  For more information on MFC or General Rubber Company, contact Andy Larsen at (651) 645-7522 or alarsen@mnflex.com.